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Designing experiences that feel simple,
even when the problem isn't.

Hi, I'm Sruthi Sreedhar, a Senior UX Designer with 6+ years of experience
solving complex problems through research, strategy, and thoughtful interaction design.

Selected Work

Here is a sample of user-centric design initiatives delivered for global clients.

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E-commerce

Redesigning the Cart. Inside Herbalife's Core Commerce
Transformation

Reducing friction and improving purchase completion through strategic UX enhancements.

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Luxury Hospitality AI

Reimagining Luxury
Hospitality with AI Powered
Experiences

Optimized website navigation and booking flow, enhancing usability and AI-driven personalization for affluent travelers.

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B2B Supply Chain Platform

Reimagining ASN Creation
for a Seamless Vendor Experience

Transformed a fragmented, data-heavy ASN workflow into a guided experience that helps vendors create, review, and submit shipment details with confidence.

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B2B Saas Dashboard

Digital Transformation of
Indian Education

The redesign focused on transforming DIKSHA from a content repository into a teacher-centered learning and classroom management platform.

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Design Thinking Case Study

Kidswear Safety
Graduation Project 

A design thinking graduation project that uncovers hidden risks in kidswear through research. It explores opportunities to improve kidswear safety and help parents make safer choices.

My Sandbox

An experimental space to explore playful, futuristic concepts
blending empathy, technology, and interaction design.

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Design Innovation

Designing a Micro-Moment of Energy at Work

Designed a playful virtual drum experience, low-friction experience that helps employees reset their energy and mood in under a minute.

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Creative Playground

Size S
Illustrations

What started as quick doodles became my creative identity. Size S reflects my love for drawing tiny illustrations that tell meaningful stories. Inspired by my love for nature, every piece celebrates the idea that even the smallest illustrations can leave a lasting impression.

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